xp789 was founded with a straightforward observation: Pakistani players were underserved. The online casino and sports betting platforms available to them were largely built for audiences in Europe or Southeast Asia, offered no meaningful support for Pakistani Rupee transactions, and provided customer service in languages that most Pakistani users found difficult to navigate. xp789 set out to change that.
The platform launched with a focused commitment to the Pakistani market — not as an afterthought, not as one regional tab in a global portal, but as a dedicated, purpose-built product. Every decision made in the development of xp789, from which payment integrations to prioritise to which sports markets to feature prominently, has been guided by what Pakistani players actually want and use.
From the outset, xp789 integrated Easypaisa and JazzCash as primary deposit and withdrawal channels, recognising that mobile money is how tens of millions of Pakistanis manage their finances day to day. Traditional bank transfers through HBL, UBL, MCB Bank, and Meezan Bank were added alongside the national Raast instant payment network, giving players across Lahore, Karachi, Islamabad, Peshawar, Faisalabad, and every other city in Pakistan a reliable and familiar way to fund their accounts and collect their winnings in PKR.
The game library at xp789 reflects the same Pakistan-first thinking. Cricket betting on HBL Pakistan Super League fixtures sits alongside live dealer baccarat and roulette tables, jackpot slots, the Phoenix Rises and Ocean King arcade-style games, cockfighting streams, and a dedicated lottery section. This is not a generic game catalogue — it is a curated selection that maps directly to the entertainment preferences of the Pakistani audience.
